Concept

01

LUMEVE STORY

Beauty begins the moment you decide to be yourself

Beauty begins when you decide to be yourself

Because you were born a woman
I want you to like and value yourself

By showing off what you don't show
you will be reborn from your lack of confidence

Making a habit of feminine zone care means
taking care of yourself as a woman

Beauty begins when
you decide to be you

Dedicated to all women

LUMEVE LUMEVE

02

Message

Making every woman beautiful
Every woman has a desire to have a beautiful self.
We believe that the most important thing for anyone to achieve the beauty they desire is to take good care of themselves.
We believe that taking good care of the feminine zone, which is a sensitive area, will lead to taking good care of yourself.

Many Japanese women take care of their hair, makeup, nails, and other visible parts of their bodies, but do not pay attention to their feminine zone, which is the part of the body that cannot be seen.
The feminine zone needs to be taken care of in the same way as the skin and hair.

We want to make feminine zone care an integral part of our lifestyle and to make this culture take root.
We want to convey the message that we can attain true beauty as women by beautifying the parts of our bodies that we cannot see.
We launched the LUMEVE brand to fulfill women's eternal wish to be "forever beautiful" through the necessity of feminine zone care.

LUMEVE is always a part of a woman's lifestyle.

01

LUMEVE STORY

Beauty begins the moment you decide to be yourself

Beauty begins when you decide to be yourself

Because you were born a woman
I want you to like and value yourself

By showing off what you don't show
you will be reborn from your lack of confidence

Making a habit of feminine zone care means
taking care of yourself as a woman

Beauty begins when
you decide to be you

Dedicated to all women

LUMEVE LUMEVE

02

Message

Making every woman beautiful
Every woman has a desire to have a beautiful self.
We believe that the most important thing for anyone to achieve the beauty they desire is to take good care of themselves.
We believe that taking good care of the feminine zone, which is a sensitive area, will lead to taking good care of yourself.

Many Japanese women take care of their hair, makeup, nails, and other visible parts of their bodies, but do not pay attention to their feminine zone, which is the part of the body that cannot be seen.
The feminine zone needs to be taken care of in the same way as the skin and hair.

We want to make feminine zone care an integral part of our lifestyle and to make this culture take root.
We want to convey the message that we can attain true beauty as women by beautifying the parts of our bodies that we cannot see.
We launched the LUMEVE brand to fulfill women's eternal wish to be "forever beautiful" through the necessity of feminine zone care.

LUMEVE is always a part of a woman's lifestyle.